Dries Wiewauters logo
SALT

Preview of the final version implemented at different sizes typeset in the mission statement of SALT.

The mission statement of SALT set in English.

The collection of all the custom SALT-lettering that has been made thus far for SALT, can be found on their website.

The mission statement of SALT set in Turkish.

The lettering implemented as a date stamp on the website of SALT.

Preview of the final version implemented at different sizes typeset in the mission statement of SALT.

We were invited by SALT to kick off their curated typographical exhibit / date-stamp that is their new identity. The Kraliçe Marble version was used for their online and printed matter from September until December 2011.

↓ MORE INFO ↓

Kraliçe is a typographic system by Wkshps (formerly Project Projects) that explores the transformation of immaterial goods through networks. Wkshps are the initiators of the curatorial program for SALT and co-commissioners Kraliçe. Originally created as the identity program a  cultural institution in Istanbul, Kraliçe is an open system that allows for accrued meaning over time. The institutional mark is distributed throughout the typeface as the four letters S-A-L-T. New designers are be invited to reinterpret these four embedded characters on an ongoing basis, thereby reframing both the typeface and institution’s identity.

The bespoke shapes are a reference to both the mainstream Turkish design culture where everything needs to have an effect, as well as the marble and mirrored surfaces inside and in the vicinity of the buildings of SALT. However, this mirror / marble effect also contains a second layer: the logo of the corporation behind the institution. This Turkish bank sponsors funds the institution in a country where there is second to none governmental support for the Arts. But since there is no logo, it stays fragmented and only appears when SALT is referenced within a text.

Kraliçe Marble

SALT

Past clients and collaborators for custom type include:

© 2008–2018 Dries Wiewauters. All rights reserved, including the right of reproduction in whole or in part in any form.
All typefaces designed by Dries Wiewauters between 2008 and 2018. Site by Hermine Cooreman. Please do not distribute fonts illegally.